公益项目

我们热衷于改善全球健康及医疗卫生,并致力于通过分享我们所具备的专业知识来实现这一目标。因此,我们无偿地向非盈利组织提供项目支持,希望借此为全球健康和我们员工所热衷关注的问题谋求福祉

此外,我们还开展了全球健康实习生计划,旨在为中低收入国家的医疗健康从业者提供循证医学和卫生经济方面的技能培训,帮助他们利用这些知识解决社会中的实际问题

我们在公益项目方面的经验包括:

为慈善和非盈利机构,如罕见疾病慈善机构 Findacure、心理健康慈善机构 Arts and Minds、社会企业 SimPrints 和 PHG 基金等,提供证据开发和沟通交流支持

提供卫生经济建模支持,以探索由 NHS 推动的创新药物的成本效果,或研究治疗罕见疾病的成本

为社会企业和慈善机构,包括 Cambridge Academic Performance、Is It Helpful、Cambridge Family Social Enterprise 和 Arts and Minds 等,提供品牌推广工作

为公益项目中做设计开发,以帮助传播临床指南、教育患者以及鼓励慈善捐款

案例展示

与罕见疾病慈善机构 Findacure 合作

We have a long-term collaboration with the rare disease charity Findacure, a UK charity that builds the rare diseases community to drive research and develop treatments. Our ongoing work with Findacure has included health economic models, design materials and publications.

As part of our work with Findacure we have developed three cost of illness/budget impact models in congenital hyperinsulinism, Wolfram syndrome and Friedreich’s ataxia, which provide valuable and novel economic evidence for drug repurposing in rare diseases in support of Findacure’s innovative social impact bond project. We have subsequently supported Findacure in the presentation and communication of the models at a number of conferences, including the annual ISPOR European Congress and DPharm Europe, and been actively involved in discussions with NHS England to make this concept a reality for patients.

We have also worked with different visual software programmes to create engaging and informative materials that are hosted on Findacure’s website and online portal. The software Prezi was used to create short engaging and visual presentations that explain the importance of rare diseases and the work Findacure do. Three e-Learning modules were developed using Articulate that aimed to introduce the concept of health economics to rare disease advocates, patient groups and charities.

与心理健康慈善机构 Arts and Minds 合作

We worked with Cambridge-based mental health charity Arts & Minds, a Cambridgeshire-based charity that aims to offer arts participation as a preventative as well as a rehabilitative experience. Arts & Minds run an Arts on Prescription programme of weekly art workshops for people experiencing depression, stress or anxiety, which are led by a professional artist and a qualified counsellor.

Our collaboration involved branding, an evidence review and then development of a value dossier. The new brand aimed to bring Arts & Minds up-to-date with a contemporary logo that brings together the artistic nature of the organisation with its focus on activity and participation, and express the re-energising properties of the Arts on Prescription programme. We also performed a literature review to identify evidence on the use of the arts to improve mental health and wellbeing, and then created a dossier summarising the value of Arts on Prescription programmes for the mental health and wellbeing of individuals and communities. These materials are supporting the expansion of arts-based programmes to new areas in Cambridgeshire and to people of all ages with all forms of mental illness and learning disabilities.

协助儿童癌症慈善机构 aPODD 为普通大众开发交互式教育材料

We were fortunate to work with the paediatric oncology charity aPODD (accelerating Paediatric Oncology Drug Development) on an innovative educational material. The organisation collaborates with different stakeholders, such as academia, industry and children’s hospitals, to accelerate the development of more effective, safer and tolerable drugs in childhood cancers.   

We developed an educational material using the software Articulate, which facilitates the use of interactive functions such as hover, zoom and drag-and-drop interactions. The material aimed to raise awareness of the general public about issues facing drug development in the field of paediatric oncology. The project involved reviewing the literature to identify key information and subsequently developing content that would be easily understood by the general public. Our Design team created interactive visual aids that would enhance the user’s understanding of the content and ensure that the material was engaging. The material will be shared via aPODD’s website, social media and at congresses, to raise the profile of the challenges facing paediatric oncology drug development and encourage greater financial investments in this sector.